Unit 5: Ch. 11.5 - Market Segmentation
- Due Jan 7, 2021 at 1:20pm
- Points 1
- Questions 1
- Available until Jan 28, 2021 at 11:59am
- Time Limit None
Instructions
Watch one, two or all of the following video links:
Video 1 - animated explanation, decent visual, mediocre narration, good explanation, short
Video 2 - Real world exploration of how McDonald's segments
Video 3 - Good, short, animated look at psychographic and behavioral segmentation using energy bars and luxury cars
Video 4 (this is longer and just as in depth as the reading, so if you watch this one, skip the reading. This is the most thorough of the videos).
Read Ch. 11.5 on Market Segmentation, then answer the following question in a short paragraph.
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